From Brief to Finished Art:
An Illustrated Process
An overview of the workflow behind bringing an illustration from concept to completion.
Discovery
We start with a call to understand your vision, goals, and brand.
We then develop brief, quote
to kick-off.
Ideation
I generate 2-3 concepts as rough black & white sketches, exploring creative directions. Presentation follows for your initial feedback.
we select one to advance
Development
Building on the approved concept,
I extend ideas into refined black & white sketches with more detail
and composition.
Refinement
Colour application and intricate detailing bring the piece to life. Iterative feedback here polishes work to near-final artwork ready for approval.
Finalisation
You approve the refined colored work. I handle final clean-up—polishing lines, balancing colors, and prepping high-res files to meet print/digital specs.
Delivery
Final approval sign-off, then seamless handoff of all files and assets. Project complete—ready for your use, with optional support for implementation.
